Content Driven Websites

Welcome to Content Driven Websites

The point of websites is typically to find answers to people’s questions. This can mean how to trouble shoot a product they purchased, how to generate an Internet meme, to search if there is a product out there that can manage multiple websites at once, or to finally answer if there really are yoga mats in subway sandwich bread. Therefore, the content is important.

The first, and most important part of creating an effective website, is to establish realistic goals of what you want to achieve. Think about why you want the website in the first place. Some reasons might be:

o   Providing an introduction to your company or organization with a "digital brochure" website

o   Supporting your sales-related efforts with product information, white papers or a shopping cart

o   Disseminating information to your constituents

o   Taking donations / selling merchandise

o   Promoting your events / activities

o   Managing your files and your customers

o   Getting feedback

 Don’t take this preparatory process lightly—it isn’t easy to do. Often, there are competing interests, and many day-to-day activities to keep you distracted from concentrating on the big picture. You may want the assistance of a business or strategy consultant, or website producer. The great thing about content driven websites is that they inspire collaboration. Writers, strategists, big picture thinkers, designers, developers, and user experience people collaborate to build the content architecture together and will eventually understand content and design together instead of working in silos.

 If you are pleased with the direction in which your site preparations are going, you can move on to Step 2: Organize your content.